One shouldn’t fear aging, as “the beauty of a woman, with passing years only grows!” as Audrey Hepburn once said. Today, we live in a world where the makeup industry has achieved unprecedented growth and development when it comes to products that can help one age more gracefully, more attractively and with more dignity.
What some beauty experts want to raise awareness about, though, is the fact that all the revolutionary products out there will be in vain if not applied and used in the right way.
Today, we will share advice by Kimberly Soane, the director of artistry at Bobbi Brown Cosmetics. Kimberly will point out some of the most widely persevering makeup application mistakes among women, as well as how to reverse their effects.
Here advice is illustrated, and the pictures will show you how much older one may appear on the left if the makeup is not applied properly.
# 1: Wearing foundation that does not match the skin color
It is very important to choose the right foundation for your skin – otherwise, you might end up looking like you are wearing someone else’s head. When the makeup just sits on your skin instead of blending in with the face and neck, this adds years to one’s face! The other extreme is applying makeup that’s too dark, which makes a face appear dull and heavy and does not highlight any features.
That’s why getting the foundation color right is crucial, and don’t be afraid to take your time when testing it. The important thing is not to blend it too much: simply tap the foundation on your face from the top of the cheekbone to the bottom of the jawline – then go as closely as possible to your actual skin.
Soane’s choice: Bobbi Brown Skin Weightless Powder Foundation in Natural with Medium Bronzing Powder (pictured right)
# 2: Choosing a lipstick that is too dark.
As one ages, it’s normal for lips to appear less defined, so it’s natural that most women try to add fullness to their lips with lipstick. The problem with darker shades of lipstick is that darker colors make everything appear smaller to the human eye – that’s why if you wear one your lips will appear smaller, less accentuated and less plump.
A good alternative would be to choose a pink or lilac lipstick and top it off with a layer of gloss. Although some women find gloss inappropriate, it can do wonders for the youthful appearance of your lips.
Soane’s choice: Bobbi Brown Pink Nude Creamy Matte Lip Color with Crystal Lip Gloss (pictured right)
# 3: Using liner only on the bottom of your eyes
“So many women I talk to say ‘I only line the bottom,'” Soane says. “And when I ask them why, they say because ‘It’s easier.'”
According to her, top liner is absolutely mandatory!
Although it’s much easier to only apply it under the eyes, this will give you a droopy look which will make your eyes appear smaller and you – older. If you do it above your eyes as well, this will give your face a certain symmetry which will in turn, make your eyes seem more open and your face brighter.
It is very important to apply the eyeliner as close to the eyelashes as possible – it then looks like it’s an extension of your lashes, which makes them far more luscious and richer. Start at the outer corner and work your way inwards along the top, then do the same at the bottom, but apply the line a little thinner there. Make sure that both lines connect at the corner of the eye and add a touch of dark shadow to the bottom of the eye to soften the look.
Soane’s choice: Black Ink Long Wear Gel Eyeliner and Smokey Nudes Eye Palette (pictured right)
#4: Applying the wrong shade of blush on your lower-face
Many women do not wear a youthful-looking blush, but choose a shade of brown instead. Contrary to the expected better definition and contouring, the face ends up looking muddy and old. Also, this type of blush doesn’t blend in with the skin color, but just appears to be sitting on top. Other women end up choosing a shade too soft in color, which can make you seem washed-out and tired.
Finding the right color is actually unbelievably easy. Just pinch your cheek and try to find a color that matches your blushes. When applying it, start at your cheekbone and apply up and down. Don’t apply the blush on the bottom of the cheekbone, as this will do nothing to highlights your features.
Soane’s choice: Bobbi Brown Pale Pink Blush (pictured right)
#5: Not adding color and defining your eyebrows
It is normal to have thinning eyebrows as you grow older. This might be genetic, or due to excessive plucking. A full brow is, however, crucial to how you look. Therefore, accentuating your eyebrows using a pencil or some brow powder can make a world of difference and make you look years younger.
To select the right eyebrow products for you, compare their shades with the shade of your hair. Blondes should use something close to the roots of their hair. Women with silver or white hair should go for a softer, gray tone. For redheads and brunettes, sable or mahogany would be good choices.
Fair-skinned ladies should avoid anything based on the color red, while those with a darker tone should choose something carrying warmth.
Soane’s choice: Bobbi Brown Dark Brow Kit (pictured right)