Women removing the hair from their armpits might soon be a thing of the past, as research by market surveyors Mintel shows almost one in four millennial women have stopped shaving their underarms. Complementing such findings, The New York Times reported sales in the hair removal industry have dropped at least five percent between 2015 and 2016.
And as late as 2015, dyeing one’s armpit hair has become a statement of individuality and liberation for a number of women – and one that did not remain limited to the female gender at that. Hundreds of photos (including some shared by men) have been posted on Instagram with the hashtag #dyedpits and a blog post by Roxie Hunt, a Seattle hairstylist, titled “How to Dye Your Armpit Hair,” has been shared 37,600 times.
The trend might have been given a boost by Miley Cyrus, who shared a pic of her pink armpits on the 1st of May 2015, drawing more than 396k likes and 30k comments in a matter of days.
In the United States, the shaving of female underarms did not become common until the second decade of the XX century. It was the appearance of the sleeveless dress in 1915 which was a trigger, as was an ad in the fashion magazine Harper’s Bazaar, decreeing that in order to wear one, women would need to first see to “the removal of objectionable hair.”
Some men have also hopped onto the dyed armpits bandwagon, a trend which is also called “unicorn armpit hair” by some
Source:Free Your Hair
A website called Free Your Pits celebrates and encourages growing and dyeing of underarm hair. In their manifesto, they say: “Our goal is to use this demonstration of personal choice and expression to help broaden and challenge the standard of ‘beauty’ in a society that already places way too many harmful standards on women.”
In some American cities, such as Seattle and Pensacola, Florida, “pit-ins” where people assemble for dyeing sessions have been organized
On top of it being a political statement, not shaving one’s armpits might also be tied to the larger picture of trying to live as healthy as possible. As part of this holistic approach, which in addition to consuming healthy foods also includes using solely natural cosmetic products, rich-with-chemicals shaving foams and hair removal creams are perceived as highly detrimental to the skin.