Many corporate logos can look generic and soulless and just blend in the ocean of symbols out there, but there are some who stand out with both their design and the meaning behind them. Most of them are representing some of the biggest and most successful brands in the world. Coincidence?
Source: the logo smith
The first two letters in the world VAIO represent an analog symbol and the last two letters are binary.
2. Baskin Robbins
Source: The Culinary Scoop
The part highlighted in pink shows 31, the number of flavors they offered at Baskin Robins.
The logo of the Japanese car manufacturer is rooted deeply in history. It combines the three-leaf crest of the Tosa Clan and the three-diamond crest of the Iwasaki family. The three diamonds represent reliability, integrity, and success, while the word “Mitsubishi,” according to Penske Social, translates to “mitsu” (three) and “hishi” (water chestnut, used in Japan to mean a rhombus or diamond shape).
4. Northwest Airlines
Source: Design.inc Studios
The Northwest Airlines logo features an N and a W in negative spaces and the triangle in the circle points northwest as if it’s the needle of a compass.
Source: ABC News
The arrow in the Amazon logo is pointing from the A to the Z representing the fact that Amazon provides a variety of items for sale, literally from A to Z.
Source: Picture or Photo
In the 1960s, McDonald’s wanted to change their logo but design consultant and psychologist Louis Cheskin insisted on leaving the golden arches. According to the BBC, he said customers unconsciously recognize the logo as “symbolism of a pair of nourishing breasts”.
The four primary colors in a row broken by a secondary color were chosen intentionally. Google wanted to show that they don’t play by the rules and wanted a playful symbol that’s not bulky. To do that, they just used simple letters and colors.
Source: the dieline
The two middle T’s in Tostitos shows two friends sharing some tortilla chips and salsa.
Source: logo faves
The negative space in the lowercase E in Elefont’s logo is an elephant’s trunk!
10. Hope for African Children Initiative
The logo shows an adult and child facing each other creating a contour similar to the shape of the African continent.
Source: optical spy
Do you notice anything in the mountain peak on the left?
Source: Bob Rinderle
In 2008, Pepsi paid Arnell Associates $1 million to come up with the company’s new logo; millions more were spent on re-branding. According to Arnell, the Pepsi logo draws on Feng shui, the Renaissance, the Earth’s Geodynamo, the theory of relativity and the universe (sic!).
Source: AAJ Tech
The white lines passing through the IBM logo give the appearance of the equal sign in the lower right corner, representing equality.
The G in Goodwill is actually a smiling face!
15. Spartan Golf Club
This symbol shows both a Spartan helmet and a golfer taking a swing, depending on the way you look at it.
The idea behind this symbol is to include everything from the many different products Unilever produces.
The three ellipses that are found in the Toyota logo are meant to represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.
Source: Logo Flair
Source: News Nation
According to the New York Times, the BMW trademark was registered in 1917 and it was meant to represent the blue and white colors of the Free State of Bavaria. Since using a national symbol in a commercial trademark was illegal, the colors were arranged in an opposing order. Although the most common theory claims the logo represents a white propeller on a sky background as BMW was mainly an aircraft manufacture before World War II, the Times claims the propeller association wasn’t created until a 1929 advertisement where the logo was featured alongside an aircraft.
19. Sun Microsystems
If you take a closer look at that diamond, you’ll see it actually says Sun in every direction.
If you look at Wendy’s collar you’ll actually see the word “MOM” – the idea behind it being that the next time you think of mom’s cooking, you’ll think Wendy’s.
21. The Bronx Zoo
Look closely at the giraffes’ legs and you will see some of New York City’s landmark skyscrapers!
22. Coca Cola
Source: Middle East Institute
The “o” in the Coca Cola logo is actually the Danish flag, although it is quite difficult to see and it wasn’t the original intention. Once Coca Cola executives discovered that part of its logo looks like the flag of Denmark, which has been named the happiest country on earth, they set up a media stunt in Denmark’s biggest airport, where they welcomed people with flags.
Source: Daily Ten Minutes
Source: Strategy Advertising
If you look closely you can see an arrow is created between the spaces of the letter ‘E’ and ‘X’, representing the company’s forward-thinking ways and outlook towards the future.
24. The Presbyterian Church
The logo of the Presbyterian church logo has eight hidden symbols in it. How many can you find?
Source: Presbyterian Mission
All eight details are important images from Christian symbolism.
Source: David Airey
This is another binary logo that IQ experts will love.
The blue represents ones while the grey squares represent zeroes. The top line reads 1010000, which is 80 in binary, while the bottom reads 0010100, which together is… 20!
The widely-circulated Pac-Man reference has never been confirmed by the company. While the face is obvious, it is its position, as well as the “L” and the “G” inside the circle that matter. According to LG, this centers humanity above all else. The circle itself symbolizes the world, future, youth, humanity, and technology while the red represents friendliness.
The three stripes from the original logo in 1967 never really meant anything – the idea was for it to simply be unique. In the ’90s, though, they slanted the stripes so that they would represent a mountain, which stands for the obstacles people need to overcome.
Source: Famous Logos
Ever wonder what Häagen-Dazs means? It means nothing. Creator Reuben Mattus invented the word to make it sound “Danish-sounding,” essentially in homage.
Yeah, it’s a peacock, but did you ever wonder why it has so many colors? During the ’50s, NBC was owned by RCA who had just begun manufacturing color televisions. Since RCA wanted people watching on black-and-white TV to know what they were missing, NBC created a colorful logo to go hand-in-hand with the new technology.
Source: Zero to 60 Times
Each of the four hoops represents the 4 founding companies of the Auto-Union Consortium way back in 1932: DKW, Horch, Wanderer and Audi.