15 Flopped Products That We've Forgotten All About • MetDaan

15 Flopped Products That We’ve Forgotten All About

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Product designers have one of the most interesting jobs in the world! How good must it feel when they see hundreds of people working towards making their idea a reality, and then thousands of other people actually purchasing and using the product that was conceived in their brains? But, as there are millions of brilliant ideas, there are also millions of horrible ones. And yet, some of them still made it into the shops, even if they didn’t stay there for very long. The fault for the failure lies not only in the designer. It’s a combination of things really that can lead to the discontinuation of a product. It could be an unsuccessful advertising campaign, wrong target audience, bad timing, or the lack of funds to create a good quality end product.

Whatever the reason, some products are doomed to fail. Here we have a list of 15 such products, compiled by The Chive. Do you even remember them? Some of them are so bad it’s a miracle they were released for sale at all… Enjoy!

1. Nintendo Virtual Boy (1995)

This was to be the first game console with stereoscopic 3D graphics. But after three years of development, the technology was down-scaled due to the too high costs, and the console was released unfinished in 1995. Some of the reasons for its failure include the high price, monochrome display, unimpressive 3D effect, lack of true portability, health concerns, and low quality games. Not even lowering the price managed to increase the sales, so several months later it was discontinued.

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Source: Via Imgur

2. Heinz EZ Squeeze Ketchup (2000)

In 2000, Heinz introduced the coloured ketchup to support the promotion of the animated movie Shrek. The ketchup came in purple, pink, orange, teal, and blue varieties. It’s was obviously aimed at children, and it was extremely successful for a few years. But as the main reason for its popularity was the movie, eventually sales started to drop, and Heinz stopped the production in 2006.

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Source: Via Imgur

3. Zune (2006)

Zune was a brand of digital media players introduced by Microsoft in 2006. However, after five years battling against Apple’s iPod, Zuno came out on the losing side and in 2011, its discontinuation was announced.

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Source: Via Imgur

4. Ford Edsel (1957)

Ford spent a fortune advertising the Edsel as the car of the future in a yearlong teaser campaign. But, once it was released, the public considered it unattractive, overpriced, and overhyped. It never became popular and its sales were extremely low. Ford lost $250 million on this project, and the manufacturing of this car was stopped in 1960. Since then, “Edsel” became a popular symbol for a commercial failure.

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Source: Via Wikipedia

5. Apple Newton (1993)

The Apple Newton was one of the earliest PDAs (Personal Digital Assistants), and it was the first that featured handwriting recognition. Its development began in 1987, and it was finally ready for release in 1993. However, the high prices and the problems with the handwriting recognition resulted in limited sales, and Steve Jobs decided to cancel the platform in 1998.

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Source: Via Flickr

6. Coors Rocky Mountain Spring Water (1990)

Coors has always advertised its beer as “cold brewed with pure rocky mountain spring water.” But then they decided to switch things up and started to sell bottled water. The fact that they kept the same logo on the water as on the beer is probably what confused and even deterred customers from making a purchase. They didn’t want to drink water they thought might contain alcohol. Coors discontinued the product two years later.

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Source: Via Wikipedia

7. Wow! Chips (1998)

In 1998, Frito-Lays released the WOW! Chips as a healthier alternative to the popular snack. Thanks to the use of the fat substitute olestra, they contained significantly fewer calories. However, it turned out that olestra caused a great number of digestive problems, including diarrhea, incontinence, and cramping. So after the first year of extremely high revenues, the sales dropped dramatically. In 2004, the product was rebranded as “Light,” and the company stopped calling attention to the continued use of olestra. The absence of warning resulted in a lot of lawsuits.

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Source: Via Wikipedia

8. Pepsi AM (1989)

Pepsi AM was advertised as a “morning soda,” something you could drink at breakfast and that would give you a much-needed energy boost in the morning. It contained 28% more caffeine than regular Pepsi and was targeted at non-coffee drinkers. However, the sales were very low, and it was discontinued in 1990.

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Source: Via Flickr

9. New Coke (1985)

In 1985, Coca-Cola decided to take a huge risk in changing the secret formula for the first time in 99 years. The public’s response was instantaneous and fierce. People protested not only the new recipe but also the fact that the old one was no longer available. So, Coca-Cola hurried to fix things and three months later the original drink returned to the market under a new name: Coca-Cola Classic.

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Source: Via Wikipedia

10. Amazon Fire Phone (2015)

The Fire Phone was Amazon’s first attempt to broach the market of smartphones. Its main features were the four front-facing cameras which gave the impression of depth and 3D. The reviews for the phone were mixed, but the fact that the prices continued to drop was a sign that sales weren’t going too well. Finally, Amazon discontinued the product in 2015, only a year after the release.

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Source: Via Wikipedia

11. Watermelon Oreos (2013)

Nabisco tried experimenting with a new Oreo flavor in 2013. The watermelon Oreos were available only as a part of a limited edition designed as a test trial. Obviously, it wasn’t very successful, as this product didn’t move past this initial stage of distribution.

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Source: Via Flickr

12. Nike+ Fuel Band (2012)

The Nike+ Fuel Band was a wristband designed to be used in combination with an iPhone, iPad, or Android device. It kept track of your physical activity, the number of steps you’ve taken, and the energy you’ve burned. Nike discontinued the Fuel Band two years later in order to focus on the development of other software applications.

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Source: Via Wikipedia

13. McDonald’s Arch Deluxe Burger (1996)

McDonald’s released the Arch Deluxe Burger in 1996 aiming it towards adults. The burger was composed of potato-bread roll with lettuce, onions, tomatoes, ketchup, and a mayonnaise-dijon mustard sauce, and its marketing campaign was extremely expensive. The ads featuring disgusted children weren’t sufficiently attractive to the adults, though, and, combined with the high price of $2.29, the Arch Deluxe Burger was a flop. It was discontinued in 2000.

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Source: Via Wikipedia

14. Nokia N Gage (2003)

The N-Gage was a device that combined the functionality of a telephone and a handheld game system. A couple of reasons why this product failed were that the buttons weren’t designed for gameplay, and the fact that its appearance resembled a taco, which prompted the public to nickname it the ‘Taco phone’. It was discontinued in 2005.

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Source: Via Imgur

15. Orbitz Soda (1997)

When it was released in 1997, Orbitz was advertised as a “texturally enhanced alternative beverage.” It was a fruit flavored drink that contained floating edible balls. Orbitz was compared to a lava lamp, and its interesting appearance may have been the only factor people bought it because it certainly wasn’t for the taste. It was discontinued a year later.

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Source: Via Imgur
From: thechive

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