Thirty-seven-year-old reality TV star Kim Kardashian West is the most searched celebrity in 2017 on Bing, the Microsoft-operated web search engine announced. It seems like the socialite’s never-ending ambition of breaking the internet successfully continued in 2017, too, since fans and detractors alike apparently couldn’t resist the temptation of researching the life of the famous mother-of-two.
Following Kim, it was freshly-engaged Meghan Markle in second place. The Suits actress got engaged to Prince Harry last month and has been in the spotlight ever since; with a wedding planned for May next year, she can well overtake the first-place Kardashian soon.
Taylor Swift’s return with her new album Reputation also proved to be a huge hit with fans. The arrival of Cheryl and Liam Payne’s baby Bear ensured that the X Factor judge also ranked highly on the list, with the 34-year-old placing ninth.
Kylie Jenner, who is rumored to be expecting a baby with her boyfriend Travis Scott came in sixth, ahead of Beyonce who welcomed her twins Rumi and Sir earlier this year.
George Clooney rounded off the Top 10. The 56-year-old actor and director welcomed twins Alexander and Ella this year, together with his wife, attorney and human rights activist Amal Clooney.
When it comes to the British royals, the most popular search was the 20th anniversary of Princess Diana’s death. Prince Harry’s engagement, Kate Middleton’s announcement of her third pregnancy and Queen Elizabeth II and Prince Philip celebrating their 70 years of marriage anniversary were also ranked very high.
Kevin Stagg, Head of Marketing at Bing, said: “The significant role that search plays in our lives reflects our natural curiosity about the world around us. Observing trend, therefore, reveals a lot about our culture and where we place our attention. Some of the insights may surprise but ultimately, they demonstrate the connections we seek with other people, events, and generally the world around us.”
Bing Celebrity Searches Top 10:
1. Kim Kardashian
2. Meghan Markle
3. Taylor Swift
4. Cheryl Tweedy
5. Holly Willoughby
6. Kylie Jenner
8. Lewis Hamilton
9. Liam Payne
10. George Clooney