There’s a new makeup removing app called MakeApp, and it seems to be causing quite the controversy on social media. The app allows you to apply makeup to a person that appears on a picture you might have on your phone, but it can also remove it from them.
People all over internet are calling for it to be banned. Women are swarming the app with a 1 star review and calling for it to be removed. Famous sites like Teen Vogue and Pop sugar call it creepy and problematic. It’s quite a big deal.
The app uses an algorithm to determine what someone’s face can look without using makeup. Sometimes, it adds wrinkles which the developer of the app Ashot Gabrelyanov hopes to fix.
One comment in the app store reads: “Why are some men mad that women wear makeup why/how is it affecting them why must they try to interfere with women just leave us alone god?”
“sorry that y’all are too dumb to figure out that women don’t naturally have purple eyelids” reads another.
Here’s how celebrities look without makeup according to the app.
1. Taylor Swift
2. Mika Brzezinski
3. Hillary Clinton
4. Jennifer Lawrence
5. Ashot Gabrelyanov
In other words, the developer of the app himself!
6. Chloe Moretz
7. Megyn Kelly
8. Britney Spears
9. Rachel Maddow
10. Emma Watson
11. Kate Beckinsale
12. Anita Sarkeesian
13. Katy Perry
14. Ana Kasparian
16. Kim Kardashian
17. Chelsea Clinton
18. Kendall Jenner
19. Natalie Portman
“While I think the technology is quite cool, I don’t love the idea of an app that exists solely to strip women of their makeup without consent,” said Jenna Rosenstein, a senior beauty editor on the Harper’s Bazaar website.
“Makeup is so often a tool used to curate identity and image — and I for one would never post a selfie on the internet without my battle armor of red lipstick and black eyeliner,” she added.
“Stealing a woman’s choice to wear — or not wear — a full face of makeup is problematic. We must ask ourselves: what exactly is the purpose of this app, and what is the male equivalent?
20. Scarlett Johanson
Gabrelyanov defended his app: “We built MakeApp as an experiment and released it into the wild a few months ago and unfortunately the media coverage solely focused on the makeup removal function of the app and characterized it as a bunch of ‘tech bros’ trying to hurt women, which is just so far from the truth.”
What do you think? Should this app be taken down or should it stay? Let us know in the comments!