A lot of companies spend millions to earn a tiny space in our heads that would help recognize their brand logos. And how well do you actually think that money is spent? So, to find out, a custom signage firm Signs.com conducted an experiment by asking 156 Americans between the ages of 20 and 70 to draw 10 famous logos. They had to do it without any visual aids, using only their memory.
Below, you can find the results and be ready to be surprised at how these logos turned out from person to person. Despite the differences, most of the participants managed to get the color palettes right which shows the importance of the right color for a memorable logo.
A fact by Karen Heller, leading authority on color psychology said this about color in branding: “People have an emotional connection with color first. Then we take in the shapes, the logo, and we read the words,” says Haller. “If we sense a mismatch, it’s the color we don’t believe, despite the beautifully crafted words.”
These are the logos that are the easiest to remember: