Can you recognize the symbol of the paper company in Scranton used in the TV show The Office? Or the logos of Harry Potter’s Hogwarts houses?
If you said yes, you’re part of a small minority. A survey conducted by Signs.com shows that these are some of the least recognized logos in today’s pop culture. But if that’s so, which are the most popular ones?
The company already impressed us last month when they announced the results of the study on the recognizability of famous brand logos. This time they turned to popular media, logos of films, TV shows and video games, as Bored Panda reports. Over 1000 participants of different age groups were interviewed, in order to find out which pop culture imagery is the most memorable.
“We’re visual creatures,” states Signs.com, announcing that we remember 80 percent of what we see. That’s relatively high, but we remember 20 percent of what we read and only 10 percent of what we hear.
The conclusion is that we need to create impacting images in order to make a memorable story. So here’s a little test. We are confident that you will be able to recognize the most popular ones, but what about the rest? Take your time and test your knowledge when it comes to them too, and maybe you’ll do better than the majority.
Take a look at the graphs below and let us know how you did in the comments!