During the last couple of years, many modeling companies have begun including models of all shapes and sizes in their campaigns, supporting women of all sizes and promoting body positivity. Now, Primark has joined them by using a diverse group of models in their Valentine’s Day campaign. The Irish budget retailer cast a curvy woman to model their Valentine’s Day range of lingerie.
After posting an image of the models wearing a skimpy red bodysuit to Instagram, the brand was praised for using a diverse group. One commenter even wrote: “this is what women like to see”.
In the snap, a brunette model is seen standing between two slim women.
Her red bodysuit costs around $18 and features see-through mesh panels on the hip and stomach.
Fans called the photos ‘beautiful’ and said they wanted to see more diversity in adverts.
One commented: “Thank you for using normal-sized women to model, She’s a beauty!”
Primark’s followers congratulated the brand for their Valentine’s Day campaign
“Beautiful curvy model. Fab Primark just shows all sizes are beautiful,” another user posted.
A third commenter said: “10 stars for using a curvy model Primark!”
“Claps for Primark for that stunning model, well done,” a fourth agreed.
However, it was not a great time for the brand lately, with one woman claiming that she’d tried on another customer’s underwear while visiting the store.
Natalie Brayshaw, a student from Glasgow, Scotland, discovered a bra on the shop floor. She liked it and went to try it on.
However, she then realized that it had no price tag on and that it wasn’t a product for sale.
At the time, a spokesperson for Primark told MailOnline: “We would like to apologize to the customer for this experience. We aim to provide our customers with an enjoyable shopping environment at all times and we are sorry that we didn’t on this occasion.”
Victoria’s Secret also recently launched their Valentine’s Day campaign.