Let me tell you one thing, it is not “Ah-DEE-das”.
So guys, it is more than true then when we say the word “Adidas”, we pronounce it as “Ah-DEE-das.” Well, bad news because we were wrong the whole time.
The right way to pronounce it is: Ah-dih-dahh.” In a video from the Today show, several people try their hand at saying other commonly mispronounced brand names, including Zara, L’Occitane and Ouidad. Well it seems like nobody has a clue how to say them in the right way.
Zara is supposed to have a rolled “r” (it almost sounds like a “d”). And the first part of Estée Lauder is pronounced “Est-ehh.” Vidal Sassoon is pronounced “Vee-dahl Sas-sson.” But still, “Ah-dih-dahh” is the most shocking one.
How well do you know your brand names? Find out by watching the full video.