You’d think we got over racism when it’s 2017, right? Think again. It’s all around the world, and people are often neglecting the point. Just recently, O magazine featured eye-opening photos about racism and its subtlety, and the message was powerful. When customers walked into Edeka supermarket in Hamburg on Saturday, August 19, they were in for a big surprise. Almost all of the shelves were completely empty, except for a few products that were all made in Germany. While customers thought that the supermarket forgot to restock their products, they saw powerful signs, saying: “So empty is a shelf without foreigners,” or “This shelf is quite boring without variety.” The supermarket is making an excellent point about racism and we should be proud of this action.
Edeka market decided to only sell German food in order to make a powerful statement about racism and ethnic diversity. As a result, there were no Greek olives, no Spanish tomatoes, and very little of anything else you would normally find in a supermarket.
“Edeka stands for diversity, and we produce a wide range of food in our assortment, which is produced in the different regions of Germany,” said an Edeka spokesman.
“But it is together with products from other countries that we create the unique diversity that our customers value.”
The campaign received various mixed reactions from the German public. Some were praising the bold move.
Sven Schmidt, who supplied photos of the stunt to The Independent, said he liked the campaign but had some negative reactions after posting the pictures to Twitter.
He said: “Looking at all the mentions of hate and lack of understanding of other people I got, I’m happy that I posted it and showed my two cents against the racists, even though I know it was mainly about diversity.”
Others connected this to politics. They claimed that it was not the place of a supermarket to become involved in political discussions.