Swedish Model Was Body Shamed For Showing Her Unshaven Legs

Swedish Model Was Body Shamed For Showing Her Unshaved Legs


Swedish model and photographer Arvida Byström recently appeared in an Adidas campaign that featured her unshaven legs.

The 26-year-old featured in the recent sportswear giant’s “Icons of Tomorrow” campaign in order to promote the new Adidas Superstar trainers. However, because we live in a society where women are constantly being told how they must look, dozens of people reacted negatively to the ad. Moreover, as a result of all that negativity spread, I would like to pose a question for all those body-shamers around: why do you keep doing this? Why do you constantly crave the need to make people who are comfortable in their own skin, uncomfortable?

Anyway, let’s get back to the model’s story.

“I think femininity is usually created from our culture, so I think everybody can do feminine things, can be feminine, and I feel like in today’s society we’re very scared of that,” she explained in her YouTube video.


Source: YouTube | adidas Originals

On Sept. 25, Byström shared an Instagram post as an answer to all the negativity she kept receiving.

In it, she confessed she received various threatening messages sent through social media, including threats of rape.


Source: YouTube | adidas Originals

 “My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week.”

“Literally I’ve been getting rape threats in my DM inbox. I can’t even begin to imagine what it’s like to not possess all these privileges and try to exist in the world.” she included in the caption.


Source: Instagram | @arvidabystrom

In addition, many women notably hailed the model in the comments-section for her constant refusal to conform to stereotypes. So let’s hope the number of those kinds of people increases so we can finally put an end to this absurd thing called body-shaming.

Source: Diply

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