Beyonce Is Collaborating On A Line With Adidas

Good news for the beyhive (but not so much for their wallets): Beyonce is launching a new line with the popular sports brand Adidas.

The singer and the sports brand announced their new partnership during a press release on Thursday, revealing they plan on creating footwear and apparel together, which is both performance and lifestyle-focused. 

In a statement, the “Formation” singer claimed: “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

 

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Other than the new partnership, Beyonce will also be releasing her existing athleisure brand, Ivy Park, under Adidas. She said on her statement that she is excited about “relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

She launched Ivy Park two years ago with Topshop but bought it out completely last November after allegations of sexual harassment and racial abuse against Topshop’s owner, billionaire Philip Green. She is now the full owner of the brand and will remain so even with the Adidas partnership. On Thursday’s press release, it was noted that she is “one of the first black women to be the sole owner of an athleisure brand.”

 

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Adidas has recently launched an initiative called “She Breaks Barriers”, which aims to ensure equal representation of both male and female athletes in the media.

Athletic brands and artists have been teaming up to launch lines for a while now and one of the most noted is Adidas’ partnership with Kanye West to launch Yeezys. The sports retailer signed West in 2013, and in 2016, referred to their collaboration as “the most significant partnership between a non-athlete and a sports brand.”

See Also: Kylie Jenner Wears Versace At The Launch Of Her Adidas “Falcon” Collaboration