Chanel joins Michael Kors, Gucci, Burberry, and others on the list of designers who have gone fur-free. Chanel has announced that it will no longer use exotic animal skins or fur in its collections. The French fashion house will stop making products with crocodile, lizard, snake, and stingray skins. Instead, Chanel will work on developing new sustainable materials that have a low environmental impact.
Chanel’s president of fashion, Bruno Pavlovsky spoke to WWD and explained how the decision was primarily a practical one, as it had become a struggle to find animal skins that met both the brand’s design and ethical standards, saying:
It is our experience that it is becoming increasingly difficult to source exotic skins.
Animal skin handbags were a signature style for the brand and were often seen on the pages of glossy magazines and the arms of celebrities such as Kate Moss and Joan Smalls. Pavlovsky added that Chanel’s team of designers will maintain their high aesthetic standards without compromising on ethics:
The future of high-end products will come from the know-how of what our atelier is able to do.
To this news, the animal rights organization PETA released a celebratory statement, saying:
For decades, PETA and its affiliates have called on the brand to opt for luxury, cruelty-free fashion that no animal had to suffer and die for and now it’s time for other companies, like Louis Vuitton, to follow the lead of the iconic double ‘C’s and do the same.
In recent years, brands such as Gucci, Versace, Burberry, and Michael Kors have all committed to going fur-free in order to prioritize ethical sourcing and production. Moreover, this September also marked the first time that the London Fashion Week did not feature animal fur clothes on the runway. Fashion future might not be furry, but it sure does look bright!
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