Some Of The Best Cruelty-Free Drugstore Makeup Brands

There are also so many issues in the world right now, from animal-testing to global warming, that we all want to do our part in some way. One of the smallest impacts we can make is by choosing to use cruelty-free makeup – meaning makeup from brands that do not test their products on animals.

While more and more brands are opting out of animal testing, we have listed some of the best cruelty-free drugstore makeup brands so you can have your makeup on point, not spend a fortune on it while all along being ethical.

And since drugstore makeup has come a really long way, you can score some pretty good finds at a really affordable price which will rival the priciest of high-end makeup.




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Other than being cruelty-free, all of e.l.f. Cosmetics products are vegan. Their brushes used to be made with animal hair but they were discontinued in favor of synthetic ones.

On their site, they explain: “We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project.”





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Milani is a cruelty-free drugstore brand which has been certified by both PETA and the Leaping Bunny. They also have quite a number of vegan-friendly makeupand their products are always known to be of high-quality.

Their Brow Fix Kit, $7.99, has all you’ll ever need for killer brows.




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NYX is another really good quality cruelty-free drugstore makeup brand, and many of its products are a favorite in the beauty community, and they are certified by PETA. They’ve kept their cruelty-free stance despite their parent company L’Oréal not being cruelty-free themselves.

NYX’s Soft Matte Lip Creams, which retail at about $5, are a fan-favorite.


Physicians Formula


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Physicians Formula is not exactly inexpensive by drugstore standards, but they’re not crazy expensive either and do have some good products. This cruelty-free drugstore makeup brand tests their products “using such alternate methods as ‘in-vitro’ testing, human clinical evaluations and human use-trials under the supervision of a Board Certified Dermatologist.”



Wet n Wild


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Wet n Wild, on the other hand, offers some amazing cruelty-free and budget-friendly makeup products, and has quite the extensive of vegan makeup as well. They are PETA certified.

Their Photo Focus Foundation, $6.49, is one of the best foundations at the drugstore – and selfie-friendly!




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Pacifica Cosmetics, on top of being a really good cruelty-free drugstore brand, is also 100% vegan. Their makeup and skincare products are also free of parabens, sulfates, propylene glycol, phthalates, benzene, and mineral oils and come in recyclable packaging.


Makeup Revolution


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Another PETA-certified cruelty-free drugstore brand, Makeup Revolution is crazy affordable and has some amazing products. Their eyeshadows can often be used as dupes for a number of high-end palettes for a fraction of the price.

Their Reloaded Palettes are super pigmented and blendable, and the Newtrals 2 Palette the prettiest reds and pinks, while the Iconic Division one is a dupe for Anastasia Beverly Hills Subculture palette. And they’re only $7.




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Essence Cosmetics is a very affordable drugstore makeup brand which has some really really good products. And they’ve confirmed that they now also have a list of vegan products.

Their I Love Extreme Mascaras, $4.99, are very good, especially the ones on the pink and the black tubes.





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Though not exactly a makeup brand, EcoTools sell very high-quality makeup brushes which are 100% vegan and made of synthetic hair and materials like bamboo.



Real Techniques


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This is yet another vegan and cruelty-free makeup brush brand which can be found at drugstores. Real Techniques brushes are really high quality and a staple in most makeup lovers’ collections.


So there you go. Drugstore makeup once again has your back, because whoever said you need to spend a fortune to look good?

For a more extensive list of cruelty-free brands, including skincare, click here.