Fenty Beauty Is Launching Their Pro Filt’r Concealer In 50 Different Shades

Here are other Fenty Beauty products we cannot wait to try! The newest additions to the company are going to be new tools, setting powder and they are also adding 10 shades to Pro Filt’r Foundation. On top of these, they are launching Pro Filt’r Concealer in 50 shades.

The beauty company made its first debut in 2017, launching 40 different shades of foundation which shocked the beauty industry. Rihanna’s products are now sold everywhere in the world and it is one of the most famous brands now. Rihanna shared the news of the new concealers on Instagram. On New Year’s Day the brand posted a video captioning it: 

We got #THECURE to your #newyearseve hangover! On January 11, we’re dropping 50 brand new shades of creamy, creaseproof, and long-wearing #PROFILTRCONCEALER!

We honestly hope no one is going to have a hungover that long, however, if the concealer is good enough to cover my dark circles I can’t wait to get my hands on it. In the video Rihanna says:

It’s a new year. Half of y’all lookin’ busted. Fenty Beauty to the rescue. We are making brand-new concealer. So as long as you know your Pro Filt’r shade. We have a corresponding concealer to match. And you don’t even have to figure it out.

 

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The brand made sure to post everything on their official Instagram account.

 

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Rihanna never stops with just that video, to help even more she posted a full YouTube tutorial on how to use the Pro Filt’r Concealer.

 

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Watch the video down below:

Source: Fenty Beauty By Rihanna

The video is two and a half minutes and Rihanna shares the way she uses the concealer. She applies it two ways, in a triangle shape under the eyes and another way by applying some of the product on the back of her hand and using a concealer brush to buff it out:

Especially with a formula like this that dries down and mattifies eventually, you expect it to start getting tacky, but this formula does not.

She uses some on the bridge of the nose, brow bone and even covers a pimple on her jawline. Blending it into the skin. The concealer isn’t the only product they’re releasing. On another Instagram post the newest addition to the brand:

It’s a new year and the #PROFILTR family just got bigger with 3 NEW PRODUCTS! 🎉

Fenty Beauty is also introducing 10 new shades of their famous Pro Filt’r Foundation, 8 “truly translucent” shades of Pro Filt’r Setting Powder, the Powder Puff Setting Brush, Lil Precision Makeup Sponge Duo, and the Concealer Precision Brush.

We cannot wait to get our hands on these new products, what about you?

 

Read also: After Releasing More Inclusive Makeup Fans Won’t Forget Rihanna Promised New Music In 2019