A creative agency has made dresses that record groping in an attempt to expose the harassment women often face in nightclubs and elsewhere. Although people should recognize and respect that their actions can make others uncomfortable, too many people write off incidents on nights out, as if it is no big deal, but it is pretty tragic when you think about it.
To emphasize the enormity of the problem, the advertising agency called Ogilvy have created the smart dresses that keep a record of the unwanted touched and used them in an experiment with three women.
Check out the results below:
Source: Ogilvy Brazil
The dresses have sensors sewn into the material that record contact and pressure of the touch. Whatever the sensor picks up, it is sent via wifi to a computer, which keeps track of what happened and translates the information into a heat map of location and time of contact with the body.
Three women involved in the experiment wore the smart dresses to a Brazilian party, where their experiences were measures for about 3 hours and 47 minutes.
When men at the party were spoken to about women being touched without consent, they responded with shocking comments such as ‘Who would go out on a Thursday night just to dance?’, and ‘I think it’s just whining about everything!’
Although the three women were walking away from men and telling them to stop, they were groped a total of 157 times in the short time they were at the club, meaning it was once every five minutes per woman.
The video was shot in Brazil, where 86% of women have been harassed in nightclubs, but this just reflects a very concerning worldwide issue.
One woman who was wearing the smart dress said:
A woman is not an animal to be cornered, to be captured.
While another said:
I’m an interesting person. I’m worth five minutes of talking.
The video of the smart dress was met with approval by many people who support raising awareness, but as many commenters pointed out, it shouldn’t take a video and a dress for people to believe how often do women get groped and touched inappropriately.
One social media user commented:
If they just listened to women- they wouldn’t be so shocked.
While another approved writing:
I wonder what would happen if we just believed women…novel and radical idea I know…
And a third one chimed:
We don’t need these studies for [women]. We already know how awful it is. We need this study to prove to men that it happens way more than they think. Because they assume we’re always emotional and over exaggerating.
I think that the results are amazing because it’s crucial for all of us to recognize just how often unwanted contact takes place.
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