Lacing sneakers? Ain’t nobody got time for that. And that’s why Nike revealed their Back to the Future self-lacing sneakers controlled from the phone. The new Nike Adapt BB, specially designed for basketball, are responsive to the foot and will adjust accordingly if you only press the button on the shoes or smartphone.
They are set for release on February 17 in the US only, and can be yours for $350 dollars (£272).
The brand revealed that you can adjust different settings that will dictate how the laces are tied — one setting for playing basketball, and one for lounging in. They will also need charging and will come with a recharging mat.
Nike VP Creative Director of Innovation, Eric Avar said:
We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes.
Avar went on saying:
During a normal basketball game, the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.
As soon as you step into the Nike Adapt BB, a custom motor and gear train will sense the tension needed by the foot and will adjust accordingly to keep the foot comfortable. To secure the foot, the tensile strength of the underfoot lacing can pull up to 32 pounds of force.
According to the brand, the Nike Adapt BB will work for 40,000 button presses and can endure over 300 miles of running.
‘The game will never be the same,’ wrote the brand.
Nike’s design team invited professional players, like Jayson Tatum, to their World Headquarters in Oregon for some running workouts, ‘exhausting’ the shoe during the trial period, so they could finalize the design.
Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot.
That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery…it’s just cool.
The US firm shared on Twitter many high-profile b-ball players wearing the shoes and interacting with them by phone.
At the end of 2018, Nike revealed they plan to release more self-lacing sneakers. This makes the company the first one to pair their sneakers with a smartphone.
They have, though, previously experimented with technology, releasing a collection of automatically lacing shoes in their HyperAdapt collection in 2016.
Nike didn’t show the sneakers on the promotional video, however, you can see the basketball players trying them on and their reactions.