Rihanna is back with another collection for Savage x Fenty, only four months after her debut at New York Fashion Week.
On Wednesday, the designer, beauty mogul, and singer, launched her latest collection from the size-inclusive lingerie line, which is a Valentine’s Day collection — a first for the brand. The collection includes bras with sizes ranging from 32A to 42DD, as well as bralettes and panties that go from XS to 3X. The 30-year-old wore one of many revealing garments herself to pose for the collection’s photo shoot.
If you remember, her runway show at New York Fashion Week in September featured models of all shapes, sizes, and ethnic backgrounds.
The collection’s accompanying ad campaign on social media praises the diversity of the brand, as well as addresses the biggest critic made against Victoria’s Secret — it’s marketing and ad campaign are designed with men in mind.
V-Day is about to get real XTRA! The new collection drops tomorrow… no mans needed.
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Victoria’s Secret has been criticized for not including plus-size women in their runways, as well as for their sexualized ads. In November, one of its executives was under fire for making ‘inappropriate’ comments about the show in an interview with Vogue.
Ed Razek, who is the chief marketing officer of Creative Services of Limited Brands, Victoria Secret’s parent company, said he doesn’t think transsexuals should be included at the company’s annual fashion show, because “the show is a fantasy.”
It’s a 42-minute entertainment special. That’s what it is. It is the only one of its kind in the world, and any other fashion brand in the world would take it in a minute, including the competitors that are carping at us.
Razek also added that Victoria’s Secret has no such plans as including larger sizes to its collection, or plus-size models in its runway show.
We attempted to do a television special for plus-sizes [in 2000]. No one had any interest in it, still don’t.
Only 3.3 million people tuned in to watch this year’s Victoria’s Secret show, according to ABC, compared to 5 million viewers in 2017, and 6.7 million in 2016 when the show aired on CBS.