Yandy Is Facing Huge Backlash For Selling Seductive ‘Native American’ Costumes

Yandy is facing huge backlash for selling seductive Native-American-inspired costumes, just days after being slammed for offering a sexy outfit inspired by the Handmaid’s Tale.

One of the outfits is labeled ‘Native American seductress’, includes a mini dress and matching boots with fringe and retails for $64.95. While another design includes a midriff-baring crop top and mini skirt starting from $79.95.

A lot of angry Twitter users put Yandy under fire for the ‘racist and disgusting’ costumes and asked the retailer to remove them from its shop as they did with their Handmaid’s Tale costumes.



The writer, Talia Lavin, tweeted:

I will say it, in all my lush, creamy whiteness: @Yandy, you should take down your disgusting “Indian” and “Mexican” costumes. They’re racist and disgusting. Don’t respect a fictional dystopia more than real people of color; you’re gross.’

She added in another tweet:

Your Handmaid’s Tale costume was misguided but kind of funny honestly. This Native American section erases genocide and rape and theft and turns it into… some sort of panty party?? DISGUSTING. @Yandy you’re filth if you don’t fix this.

Another social media user said:

@Yandy please stop selling faux Native American costumes, it is wrong!

While another Twitter user said:

Good morning @Yandy! Have you considered removing your “sexy Native American / Indian” costumes yet? Reminder: costumes like these lead to the objectification of and assault of First Nations women. I’m sure you have heard of the #CancelYandy movement? Time to reconsider.

Twitter users have created and used the #CancelYandy hashtag as part of the push for Yandy to remove the costumes from its platform.

Some people even called out Yandy for selling ‘gypsy’-inspired costumes.

One person tweeted:

@Yandy take down the racist native American and g*psy (that’s a racial slur, the correct word is Romani) costumes. Cultures aren’t costumes and you guys should be ashamed of yourselves.

Last year, the company that is based in Phoenix, Arizona, said that the sexy Native American line earns it the most and that those costumes generated $150,000 in revenue in 2016. Designer Pilar Quintana said that one outfit called the ‘Indian Sweetheart Costume’, was one of Yandy’s top 10 most popular outfits and sold thousands of units every season.

And last week, Yandy faced huge backlash for its sexy handmaid grab, an outfit women forced into surrogacy wear in Hulu’s The Handmaid’s Tale, and it eventually ended up removed from the shop.

The description of the costume read:

An upsetting dystopian future has emerged where women no longer have a say. However, we say be bold and speak your mind in this exclusive Brave Red Maiden costume.

Twitter users were furious, here are some of their comments:

Social media users were very unpleased that Yandy decided to sexualize the outfit. One person wrote:

This image represents the fact that at some point it all boils down to the sexualization of women. Someone somewhere actually sat down and thought: “Let’s take the slaves of #HandmaidsTale and make them sexy!”

While another user commented:

How perverted can #men possibly be??? How can anyone be aroused by a #rape victim costume?? #RapeFantasy #HandsmaidTale.

Pictured above: The sexy Handmaid’s Tale costume Yandy was selling but pulled it after the backlash.

And this is where the retail got its inspiration from Elizabeth Moss in Hulu’s Handmaid’s Tale that is about the oppression of women.

Some people even called the costume  ‘tone-deaf’.

One Twitter user wrote:

How tone-deaf does one have to be to think this makes any sense? Have you… watched/read Handmaids Tale? Did you miss the point of it?

Later, the retailer removed the costume and released a statement that read:

Yandy always has stood, and will continue to stand, at the forefront of encouraging our customers to “Own Your Sexy”. We support our customers being comfortable in their skin, regardless of who they are or what they choose to wear. Our corporate ideology is rooted in female empowerment, and gender empowerment overall.

Over the last few hours, it has become obvious that our “Yandy Brave Red Maiden Costume” is being seen as a symbol of women’s oppression, rather than an expression of women’s empowerment. This is unfortunate.

The company then added they were inspired to create the costume after seeing it used as ‘a powerful protest image’.

They went on to say:

Given the sincere, heartfelt response, supported by numerous personal stories we’ve received, we are removing the costume from our site.


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Source: Dailymail